Thom and Edna Dickieson, Independent Amsoil Dealers, North Bay, ON (705) 476-9815

HOME

Contact Us

ORDER AMSOIL Synthetic Lubricants

AMSOIL FAQ's

AMSOIL Products

amsoil Prices

Imperial Oil's claims have been the best advertisement for AMSOIL

Several years ago, Imperial Oil, advertising their Mobil 1 synthetic lubricants, spent millions on a campaign which stated that Mobil 1 was the absolute best lubricant in the industry, and no other lubricant could come close to matching it's benefits to motorists.  This huge advertising campaign helped to educate consumers to the truly realizable benefits of synthetics, and of course helped AMSOIL to come to the public view.  However, Imperial Oil's claims were not created of whole cloth, so AMSOIL set out to test the structure of these claims.  The results are here for anyone to see.

NOACK Volatility

The NOACK Volatility Test determines the evaporation loss of lubricants in high-temperature service. The more motor oils vaporize, the thicker and heavier they become, contributing to poor circulation, reduced fuel economy, increased oil consumption and excessive wear and emissions. A maximum of 15 percent evaporation loss is allowable to meet the API SL and ILSAC GF-3 specifications. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil lost an extremely low 4.9 percent of its original weight during high-temperature service, maintaining its superior protective and performance qualities,while Mobil 1 SuperSyn 5W-30 Motor Oil lost 9.17 percent of its original weight.

Four Ball Wear

The Four Ball Wear Test determines the wear protection properties of a lubricant by measuring the wear scars produced by four metal balls in sliding contact under the test parameters. The smaller the average wear scar, the better the wear protection provided by the lubricant. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil completed the Four Ball Wear Test producing a smaller wear scar than the Mobil 1 SuperSyn 5W-30 Motor Oil.

Flash/Fire Point

The Flash/Fire Point Test determines the lowest temperatures at which application of a flame will cause lubricant vapors to ignite (flash point) and sustain burning for five seconds (fire point). Lubricants with higher flash and fire points exhibit more stable volatility characteristics and are safer to use and transport. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil has higher flash and fire points than does Mobil 1 SuperSyn 5W-30 Motor Oil.

Pour Point

The Pour Point Test determines the lowest temperature at which a lubricant flows.The lower a lubricant’s pour point,the better protection it provides in low-temperature service.As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil has a lower pour point than Mobil 1 SuperSyn 5W-30 Motor Oil.

Total Base Number

Total Base Number (TBN) is the measurement of a lubricant’s reserve alkalinity. The higher a motor oil’s TBN, the more effective it is in handling contaminants and reducing the corrosive effects of acids for an extended period of time. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil has a higher TBN than Mobil 1 SuperSyn 5W-30 Motor Oil.

Imperial Oil does not recommend extended drain intervals like AMSOIL does.  Amsoil does recommend 25,000 mile or one year oil changes with their 5W-30, 10W-30 or 10W-40 and 35,000 mile or one year extended drain intervals for AMSOIL 0W-30 Severe Service Synthetic. Imperial Oil recommends that oil be changed in accordance with automobile manufacturers recommendations, thereby requiring you, the consumer, to consume more.  For them it is all about the bottom line.  Sell more oil, sell more oil, don't worry about the future and the environment.

Imperial Oil has advertised "nothing outperforms Mobil 1".  It's good oil, but AMSOIL has proven that it does not outperform Amsoil Synthetic Oils.  AMSOIL has continued to grow for that very reason.  Nothing outperforms AMSOIL.

Al Amatuzio, President of AMSOIL, wrote in the monthly AMSOIL Action News magazine sent to all AMSOIL Dealers in:

"As most of you are aware. Mobil 1 was introduced after AMSOIL had paved the way for synthetic motor oils back in the '70's.  When it was introduced it caused great concern among many of our Dealers. But in my Presidents Message at the time, I assured everyone that having Mobil 1 on the market would only help us sell more oil.  Mobil confirmed everything we had been saying about synthetic oils, and our products and claims instantly became more credible.

Since then, we have always been compared to Mobil 1.  When people think of synthetic motor oil, they think of Amsoil and Mobil 1, not the other Johnny-come-lately's that have come on the market more recently.  I have always said that Mobil 1 is a good motor oil, because compared to the run-of-the-mill motor oils on the market, it is. I have also always said that AMSOIL motor oil is better, again, because it is.  Mobil makes their oils to run at normal drain intervals while we make ours for extended drain intervals, and therein lies the difference.  Their oils don't have to be as good as ours, so they are not.

To prove that point, we ran a number of comparative tests on our 5W-30 and Mobil 1 SuperSyn 5W-30.  The test results are published in this Action News, and they confirm what I have been saying all along.  AMSOIL makes a better motor oil.

These test results show significant differences between the oils.  The results of the NOACK Volatility Test tell the story.  Which synthetic oil is going to last longer in service? Look at the difference in Total Base Numbers. Again, which oil is going to provide the longest lasting protection?  Look at the Four Ball Wear Test. Which oil will protect against engine wear better? In every category we tested, Amsoil proved superior.  Lower pour point, higher flash and fire points, AMSOIL tested best.

So when I hear claims that nothing outperforms Mobil 1, I have to say this is incorrect.  They may have good slogans and marketing, but when it comes to superior performance, we say, "nothing beats AMSOIL!"